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Welcome to the Communicator's Toolbox
We have all the tools you need in one place to build and execute communciations strategies that work.
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Drill into the Data
Data Analysis
Rerports
Illuminate
trends
Surveys
Engagement
plan your message
Strategic Planning
Communications
Planning
tighten your designs
Graphic Design Tools
Logos, Fonts & Colors
Branding
Visual Identity
Level the playing field
Websites &
SEO
cut through the clutter
Video
Storytelling
Hammer your message home
Placement &
Earned Media
measure your success
SMART Goals &
Analytics
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"Mining the right data for your project provides context and empowers decision makers."
Brent Bogar
plane engineer

On any given day, Brent can be found sifting through spreadsheets, reports, and complex sources of data. He loves the challenge presented by complex numbers.

On any given day, Brent can be found sifting through spreadsheets, reports, and complex sources of data. He loves the challenge presented by complex numbers.

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is data really that important?

Data exists on nearly every aspect of business and human behavior – ranging from sales volumes to what is the most popular pizza. Although it surrounds us, Brent Bogar has some important advice about the best ways to use data.

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See how the data worked in montana

The Big Sky County Water & Sewer District was facing some hard realities and planning for the future was in progress. See how using data to drive decision making helped make this project a success, and provide important insight for stakeholders and leaders at the District.

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"The process of getting input and feedback is really critical for any project."
Heather Syverson
plane engineer

A certified news enthusiast, Heather spends her days listening to the conversation and identifying trends or themes with target audiences.

A certified news enthusiast, Heather spends her days listening to the conversation and identifying trends or themes with target audiences.

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survey creation best practices

Are you thinking about launching a survey to gather useful data about people’s opinions or experiences?
Here are some of our best practices to make sure your survey data is useful, informative and has an impact.

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25 ideas for community engagement

Whether you have a specific project, initiative or simply want to connect, here are 25 ideas that can be done outdoors or online.

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See how the survey data worked in minnesota

The City of Burnsville, MN, was looking to implement a new brand to connect their community and transofrm their place. Using survey data, a brand was developed and continues to drive conversations.

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"Strategy can make the difference between an okay campaign and a great campaign."
Andrea Boe

Andrea thrives on building plans and strategies that will result in successful endeavors. Her superhero power is finding the balance between a budget and big, ambitious goals.

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Communications Plan Template

A Communications Plan may be utilized for a small initiative or project to a large-scale community-wide engagement effort. Either way, a Communications Plan is a great way to articulate goals, clearly define audience and message, and outline accountability.

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3 Steps to Strategic Community Planning

Strategic thinking is not only a process that creates a better work and community, it can benefit personal growth. Take time to challenge what you think you know.

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See how the strategy worked in south st. Paul, MN

The City of South St. Paul, MN, was looking for a strategic way to approach communicating with their community. See how our work connected with diverse audiences and brought forward a clear, concise message.

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"A font and
color palette
are your first
impression. "
Zack Otteson
plane engineer

Ask anyone who knows Zack, and they will tell you he has a passion for graceful fonts, balanced layout, and tasteful color palettes.

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Graphic design elements

The elements of graphic design are the
materials from which all designs are built. The principles of graphic design are used to
bring elements into one cohesive design. See how you can harness both.

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Whether you’re a public entity, a private company, or a one-person specialty shop peddling handmade macaroni art out the back of your mother’s minivan, your brand is the very first thing consumers experience. How can you make sure your logo stands out?

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See how the graphic design worked in North Dakota

The City of Williston was experiencing growth in its community and, subsequently, their city departments. It was time to stop, take stock of department communications, and bring together a common message and brand.

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"A strong brand is a touchstone for your clients and stakeholders."
Nicole Gaustad
plane engineer

Nicole is a brand master with the Brand Standards to prove it. She specializes in finding the true nature of an organization and making a visual identity and brand to match.

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A brand is more than just a logo and colors. A brand goes beyond marketing, it is a culture, a feeling, an identity. Branding reflects the peoples, places, and community that it represents. A brand should be instantly recognizable, spark positive emotion, and create an impression that speaks to who you are.

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Whether you grew out of that tight little mini skirt or you started a new career, did you look at yourself and think “this image no longer represents me.” Brands are no different. Over time, your City or Utility brand may need a refresh. How can you tell when it’s time for a rebrand?

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See how the data worked in Burnsville, MN

The City of Burnsville completed an Economic Development Strategic Plan in which they are looking to redevelop portions of the City and attract businesses and workforce. As support to this Strategic Plan, AE2S Communications worked with the City to create an authentic brand.

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"A well-designed website can answer questions before they are even asked."

Mike Witt

plane engineer

Mike is a website builder with a tendancy to go the extra step to make sure a site is user-friendly and engaging.

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For websites with much content and pages, try “wireframes”, or a wire frame tools like Adobe XD, so you can organize and prioritize content. Many wireframe tools will allow you to simulate the responsive resize from desktop, to tablet, to mobile phone. This process comes BEFORE the design process, yet helps tremendously when it comes time to design the website.

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Imagine visiting a webpage looking for information and only getting half of it. What if your users couldn’t find the call-to-action link you intended for them or learn about an important event? Read about the best ways to prevent that from happening to you., and how to make sites in-line with ADA and accessibility guidelines.

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Our team used results from the survey to determine what features were most important to GGFYP members on the website. Members wanted a better calendar, easy to find information about the organization, and a streamlined sign up process. See how the end product met their needs.

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"Visual storytelling is more important than ever ."
Cody Schuler
plane engineer

From the ground or the sky, Cody spends his time finding ways to tell stories that will engage, empower, and move viewers to act.

From the ground or the sky, Cody spends his time finding ways to tell stories that will engage, empower, and move viewers to act.

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One of the most important steps in the video creation process is creating a storyboard. It serves as the blueprint that keeps your message on track and ensures it’s sending the right message. Follow along below as we cover the steps needed to create your own video storyboard from start to finish!

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The good news for communicators is mobile video has become easier than ever before to create. While there’s still a time and place for professional videographers, the smartphones in our pockets have unlocked the possibility to record and document anything, anywhere.

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The FM Area Diversion Project is a large and complicated effort to bring permanent flood protection to communities at risk. The Fargo Moorhead region has struggled with the risk of flooding for decades and efforts to protect residents have led to the development of this project. A key part of that effort was video production.

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Placement ensures your message actually gets delivered.
plane engineer
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Understanding the differences and benefits of owned, earned, and paid media can yelp you harness the power of both.

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It all comes down to knowing your goals, audiences and having a good understanding of the media platforms available. In general, there are three general groups of platforms; space you own, space you earn and space you pay for.

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Our team worked hand-in-hand with Fargo Public Health staff to create materials that would clearly communicate the message and also be replicable once the campaign was finished. This focus ensured longevity of the message and consistency in the brand.

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"Goals help you get the most out of an initiative."
Taylor Corbett
plane engineer

Taylor is all about the measurements. Whether it's looking at SMART goals or social media analytics, she dives into the numbers to see if a campaign is actually working.

Taylor is all about the measurements. Whether it's looking at SMART goals or social media analytics, she dives into the numbers to see if a campaign is actually working.

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State what you want to accomplish and get to the point that you are achieving your dreams with this helpful template.

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Simply put, goals that are not SMART goals are not smart. SMART goals are a great tool to help you get the most out of your initiatives. SMART goals help to provide a strong focus and clear definition while helping to keep you on track and stay motivated.

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This initiative was a county wide public and private entity effort that was requested by local HR professionals, who needed a way to share with future employees what life really is like in the region.