Top 3 (of many) Reasons to Brand a Community

First and foremost – when talking about a brand we’re not just talking about the logo. A community brand is so much more! A brand represents and shapes your community. It’s the people, businesses, and experiences people have.

Often the hurdle to prove the worth of a brand is hard. Especially since branding is most often associated with corporate companies not public entities. Below are a few (of many) reasons to help get the branding conversation started:

… Top 3 (of many) Reasons to Brand a Community

Branding Communications Public Engagement Target Audience

5 Reasons Community Engagement is Critical in Place Branding

Sometimes we hear comments like “we don’t have time to explain the process and get input” or “we don’t want to crowd source a logo.” I completely agree with that last statement by the way. But the importance of true community engagement cannot be ignored. Here are five reasons you should consider community engagement in your branding process.

… 5 Reasons Community Engagement is Critical in Place Branding

Communications Design Marketing Social Media Target Audience Video Visual Media

5 Types of Videos You Need to be Creating

… 5 Types of Videos You Need to be Creating

AE2S Communications Team on a box of cereal

Blog Branding Communications

AE2S Communications Wins 23 NDPC Awards

What does the AE2S Communications team eat for breakfast? It must be a lot of Wheaties.

… AE2S Communications Wins 23 NDPC Awards

Communications

Happy Economic Development Week!