Let’s say you’ve just completed an economic development strategic plan. You have great data outlining the challenges and opportunities facing the businesses and workforce within your community; you have a vision statement and goals generated with the help of community stakeholders you’d like to see accomplished in the next 3, 5, 10 or more years; and you’ve got a motivated group of stakeholders who helped you put your study together and are chomping at the bit to see progress. Now what? How do you take your strategic plan to action?
First and foremost – when talking about a brand we’re not just talking about the logo. A community brand is so much more! A brand represents and shapes your community. It’s the people, businesses, and experiences people have.
Often the hurdle to prove the worth of a brand is hard. Especially since branding is most often associated with corporate companies not public entities. Below are a few (of many) reasons to help get the branding conversation started:
Sometimes we hear comments like “we don’t have time to explain the process and get input” or “we don’t want to crowd source a logo.” I completely agree with that last statement by the way. But the importance of true community engagement cannot be ignored. Here are five reasons you should consider community engagement in your branding process.