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Connecting Community with Citizens Experience

CLEAR COMMUNICATIONS TO A DIVERSE AUDIENCE

The City of South St. Paul has a diverse and dynamic population. As an inner ring suburb of St. Paul, South St. Paul is an older community and has one of the largest proportions of low-income households in the metro area. There is a large population of residents who speak English as a second language (ESL). The varying economic levels of residents and population of Spanish speakers means South St. Paul’s communication methods need to be accessible to a wide audience.

AUDIT TO ACTION

AE2S Communications developed a Communications Audit for the City. The audit included recommendations on how current materials may be improved to reach target audiences. It also gave a list of aspirational Cities that were similar in size. The audit featured a six month social media plan and tips on how to create the most impactful posts. Also included was a survey that and a job description for a Communications Strategist.