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What’s Cooler Than Cool? The Grand Forks Region.

IT GETS COLD HERE, BUT THAT’S COOL!

This initiative was a county wide public and private entity effort that was requested by local HR professionals, who needed a way to share with future employees what life really is like in the region. Playing on the personality of the region, its people, and of course, the weather, AE2S Communications developed the theme Greater Grand Forks: Way Cooler Than You Think!

STOP APOLOGIZING, START MARKETING

The team used previous data from the City and HR professionals’ experiences and focus groups to develop the authentic brand that embraces living in the Grand Forks region. The team developed a website, a tool kit that was shared with local business, social media, digital advertising, booth, and other cooler materials that authentically showcase why living in the Greater Grand Forks region is Way Cooler Than You Think.