Greater Grand Forks Young Professionals: A Bold New Look
To kickoff this project, the team created a digital survey that was shared with all members of the organization. Based on the survey, it was clear GGFYP leadership and members felt that that the brand no longer represented the dynamic organization and the website was not at its full potential. In fact, most of the survey respondents gave the previous logo a “D” on the grading scale. A new logo was designed using the blue from the past branding, along with adding green and gray to create a vibrant spectrum of color.