5 Reasons Community Engagement is Critical in Place Branding

Sometimes we hear comments like “we don’t have time to explain the process and get input” or “we don’t want to crowd source a logo.” I completely agree with that last statement by the way. But the importance of true community engagement cannot be ignored. Here are five reasons you should consider community engagement in your branding process.

… 5 Reasons Community Engagement is Critical in Place Branding

Communications Design Marketing Social Media Target Audience Video Visual Media

5 Types of Videos You Need to be Creating

… 5 Types of Videos You Need to be Creating

Communication Medium Interacting with the Media News interviews Public Engagement Social Media Strategy Target Audience

Don’t Let Jargon Hijack Your Message

Every industry has jargon — commonly used words or expressions that are difficult for non-industry insiders to understand. Many times, we don’t even know we’re using it. … Don’t Let Jargon Hijack Your Message

Communications Public Engagement Social Media Target Audience Technology

How To Schedule A Live Facebook Post

As we practice social distancing, we are striving to become more socially connected. … How To Schedule A Live Facebook Post

Target Audience Toolbox Websites

Is Your Website Usable For All Your Visitors?

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Communications Target Audience

Clear is Kind

Clear is Kind. Unclear is Unkind. I heard those words a few months back when I was listening to Brene Brown’s book Dare to Lead on a drive from Sioux Falls to Grand Forks. I thought it was incredibly insightful at the time. Fast forward a few months, a dozen projects, and hundreds of conversations, emails, and the like and those words are pure genius. … Clear is Kind