Almost everyone is using video! Are you?
As of 2021, 86% of businesses reported using video as a marketing tool. And for the group not currently using video, 69% expect to begin during 2021, according to Wyzowl.
What’s all the hype about? Modern video styles have evolved to serve a variety of organizational needs, both internal and external. With a little creativity, your organization can likely benefit from a few or even all the video styles below!
Explainer Videos
No matter how simple or complex your organization may be, an explainer video is an effective way to show what you do, and why you do it. These concise videos are the most common video created by organizations. Their goal is to inform people about your organization and generate viewers’ interest to learn more. You can even show some of the “behind the scenes” action to add a genuine feel to your business.
Show Off Your Culture
Building upon the content used in explainer videos, culture videos give a deeper look into what your organization is made of. These can be tailored for internal use, recruiting staff, or externally to connect with your target audience on a deeper level. They can give a behind the scenes look into what your organization believes in, who it’s trying to help, and why it truly matters. The strongest brands in the world make connections with their customers that are deeper than the products themselves (think Apple, Jeep, Patagonia, etc.). Customers of these brands buy into the lifestyle and brand identity, not just the product or service itself.
Testimonial Videos
Every organization has a purpose, and a great way to showcase yours is by featuring success stories. When wrapping up a big project, it is important to celebrate all of the hard work and people who made it happen. Seeing a peer express their excitement on how a problem was solved will add credibility and trust to your organization.
Internal Training
Training staff can be expensive. Incorporating videos into your training program can help streamline the process, saving you time and money. Plus, once a set of training videos is created, it’s yours forever. Furthermore, it doubles as a great resource for existing employees whenever a refresher is needed. This can be especially useful if your employees are required to meet industry standards and protocols, where the small details are important.
Webinars
One of the most important things an organization can do is provide added value. This can come in the form of information, community, and customer service, just to name a few. Webinars are a great way to provide value to both current and potential audiences by sharing information on relevant topics. A live video event is a great way to make connections and boost engagement. Plus, once recorded, the video can be shared with others in the future!
What’s Next?
Feel free to get creative. Mix, match and adapt any of these video styles to meet the needs of your organization. Once you have a plan for which videos you need, it’s time to decide where to share them – your video may be great, but it will only be effective when it’s seen by the right audience!
Internal video can be sent out to employees or posted on an internal company website. External videos have a few more options. First, determine who the target audience is for your message, and where they’re located. Each social platform has a different purpose, thus a unique group of users. Next, post the video in the place(s) where it fits best. Depending on your budget and the size of your audience, it may be beneficial to look into promoting your videos on websites and social media sites, to ensure it gets in front of your audience!
If you’d like help creating your own captivating videos, or are hoping to utilize an existing video to its full potential, feel free to contact me at cody.schuler@ae2s.com.