Data – what is it and why is it important? According the Oxford Dictionary data is “facts and statistics collected together for reference or analysis.” More simply put, data is the collection of information such as numbers, measurements, observations, or values. Data’s importance is in how it is used to help make decisions.
It’s a classic meeting move I’ve witnessed it first-hand numerous times. Someone at the table describes a situation caused by underinformed and unengaged staff, voters, customers, or just people in general. You can fill in the situation and etcetera. Typically the problem is frustrating and complex.