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Author: Heather Syverson

Ms. Syverson has more than 15 years of professional experience which includes media relations, media coverage assessment, media purchasing, public relations, social media, and writing articles and newsletters for external clients, as well as AE2S and its divisions. She also has journalism and television news production experience as the former Executive Producer at KVLY and KXJB TV in Fargo, ND.
Communications Interviews Marketing Strategy Technology

Survey Best Practices for Gathering Demographics

Demographic questions are a standard part of many surveys. They can spotlight the opinions of particular groups of people or show gaps in your communication efforts. … Survey Best Practices for Gathering Demographics

Communication Medium Interacting with the Media News interviews Public Engagement Social Media Strategy Target Audience

Don’t Let Jargon Hijack Your Message

Every industry has jargon — commonly used words or expressions that are difficult for non-industry insiders to understand. Many times, we don’t even know we’re using it. … Don’t Let Jargon Hijack Your Message

Public Works Week
Communications Public Engagement

How to Celebrate Public Works Week Despite the COVID-19 Pandemic

Each May, utilities and public works receive some much-deserved recognition for the services provided 24/7, regardless of weather conditions… or the COVID-19 pandemic. … How to Celebrate Public Works Week Despite the COVID-19 Pandemic

Interacting with the Media Public Engagement

5 Ways to Fight Fake News

The rise in popularity of the term “fake news” has caused an increasing amount of distrust for legitimate media outlets and journalists … 5 Ways to Fight Fake News

Communications Strategy

3 Ways to Celebrate National Infrastructure and Public Works Weeks

May is the month that utilities and infrastructure receive some much-deserved recognition for the services they provide. This year, Infrastructure Week is scheduled for May 13-20 and Public Works Week is May 19-25. Both are great opportunities to spotlight the important work cities and utilities do year-round.

 

… 3 Ways to Celebrate National Infrastructure and Public Works Weeks

Communications

Whiskey & Economic Development

What’s the common ingredient in whiskey and economic development? Water.

… Whiskey & Economic Development

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