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Tag: Brand
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Clear is Kind
Clear is Kind. Unclear is Unkind. I heard those words a few months back when I was listening to Brene Brown’s book Dare to Lead on a drive from Sioux Falls to Grand Forks. I thought it was incredibly insightful at the time. Fast forward a few months, a dozen projects, and hundreds of conversations, emails, and the like and those words are pure genius. … Clear is Kind
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5 Tips to Avoid a Logo Catastrophe
Whether you’re a public entity, a private company, or a one-person specialty shop peddling handmade macaroni art out the back of your mother’s minivan, your brand is the very first thing consumers experience. … 5 Tips to Avoid a Logo Catastrophe