A lot of time and effort goes into crafting your brand, and the strategy behind choosing the perfect typeface, colors, and other design elements that communicate your brand’s identity is no small part. … Why We’re Big Fans of Brand Standards
Also known as “Nope. That is not a good idea.” … Five Things Branding is NOT
Oh the days where you would rock your acid washed jeans with a hypercolor t-shirt and neon fanny pack. Your perm plastered with a full can of aqua net and the smell of cucumber melon filling the air. Do you remember the moment you looked in the mirror and realized that this style no longer fit you? … How Do You Know When it’s Time to Rebrand?
What’s the common ingredient in whiskey and economic development? Water.
Clear is Kind. Unclear is Unkind. I heard those words a few months back when I was listening to Brene Brown’s book Dare to Lead on a drive from Sioux Falls to Grand Forks. I thought it was incredibly insightful at the time. Fast forward a few months, a dozen projects, and hundreds of conversations, emails, and the like and those words are pure genius. … Clear is Kind
Whether you’re a public entity, a private company, or a one-person specialty shop peddling handmade macaroni art out the back of your mother’s minivan, your brand is the very first thing consumers experience. … 5 Tips to Avoid a Logo Catastrophe