Greater Grand Forks Young Professionals: A Bold New Look
To kickoff this project, the team created a digital survey that was shared with all members of the organization. Based on the survey, it was clear GGFYP leadership and members felt that that the brand no longer represented the dynamic organization and the website was not at its full potential. In fact, most of the survey respondents gave the previous logo a “D” on the grading scale. A new logo was designed using the blue from the past branding, along with adding green and gray to create a vibrant spectrum of color.
Design Driven By Data
A new WordPress website was also developed. The team used results from the survey to determine what features were most important to GGFYP members. Based on the survey, members wanted a better calendar, easy to find information about the organization, and a streamlined sign up process. To see how AE2S Communications accomplished those goals, check out ggfyp.com.
Representing Membership
“Working with the AE2S Communications team on the GGFYP rebrand and website development was an incredible experience. The intentionality behind every step helped ensure that the final products would represent the young professionals we serve and the mission we work to carry out each day. All the final products have truly given GGFYP a whole new look and feel. We know that our brand represents our people.”
— Kathryn Kester, GGFYP Executive Director
