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Author: Heather Syverson

Ms. Syverson has more than 15 years of professional experience which includes media relations, media coverage assessment, media purchasing, public relations, social media, and writing articles and newsletters for external clients, as well as AE2S and its divisions. She also has journalism and television news production experience as the former Executive Producer at KVLY and KXJB TV in Fargo, ND.
Strategy

New Year’s Resolutions for Better Communication with Your Audience

Happy New Year! It’s a great feeling to have a fresh start with the opportunity to set new goals for the coming year. … New Year’s Resolutions for Better Communication with Your Audience

Communications

7 Ways to Communicate the Safety of Your Water Supply

Thanks to the Flint, Michigan water crisis, water utility managers across the country have been fielding questions from concerned customers and local media … 7 Ways to Communicate the Safety of Your Water Supply

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Social Media

Combatting Viral Online Misinformation

So, you’ve taken the plunge and your public entity now has a social media presence.  Everything is going great – you’re getting lots of followers on Twitter or “likes” on Facebook. Then something bad happens. … Combatting Viral Online Misinformation

Social Media

Why Utilities Should be More “Social”

Nearly a third of adults in the U.S. get at least some of their news from Facebook, according to a Pew Research Center study. Social media is here to stay … Why Utilities Should be More “Social”

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