Do I work in a newsroom or at an engineering firm? Trick question – the correct answer is BOTH.
Author: Heather Syverson
Ms. Syverson has more than 15 years of professional experience which includes media relations, media coverage assessment, media purchasing, public relations, social media, and writing articles and newsletters for external clients, as well as AE2S and its divisions. She also has journalism and television news production experience as the former Executive Producer at KVLY and KXJB TV in Fargo, ND.
8 Tips for Handling Media Interviews During a Crisis
When your organization is in crisis mode, answering a reporter’s call is likely the last thing you want to do. … 8 Tips for Handling Media Interviews During a Crisis
Top 3 New Year’s Resolutions
Happy New Year! Many of us make New Year’s resolutions about our health, finances, or habits. What are your goals for 2019? … Top 3 New Year’s Resolutions
A Reporter Asked for an Interview… What Do I Do Now?
A call from a reporter can induce a flood of anxiety. You may feel nervous you’ll say the wrong thing. You may be worried … A Reporter Asked for an Interview… What Do I Do Now?
I’ve Been Misquoted! How Can I Fix it?
In my experience as a former Executive Producer at a local CBS and NBC TV news station, most reporters take their jobs seriously and … I’ve Been Misquoted! How Can I Fix it?
In Defense of the Much Maligned Ribbon Cutting Event
Let me start off by saying I know some journalists find ribbon cutting events to be annoying to cover. … In Defense of the Much Maligned Ribbon Cutting Event