City of Barron WI Branding
Defining Community Identity The City of Barron, WI Tourism Committee was seeking to identify and share what makes Barron unique. Through interviews with community ambassadors and outreach at the local farmers market, our team found that it was more than just the town that was unique, it was the people and their welcoming sense of […]
Grand Forks Way Cooler Than You Think
Grand Forks is Way Cooler Than You Think Way Cooler Than You Think The Grand Forks Region Economic Development Corporation partnered with AE2S Communications to launch a national workforce and talent attraction campaign. Rooted in comprehensive planning and joint committee collaboration with community, business, and industry leaders, the result was a bold but self-aware brand: […]
The Power of Storytelling
The Power of Storytelling “Narrative can instruct and inspire — teaching us not only why we should act but moving us to act.” – Marshall Ganz Harvard University’s John F. Kennedy School of Government Data or facts can spark interest, but how can we connect that data to our communities? By telling a story. Stories […]
Don’t Let Jargon Hijack Your Message
Don’t let Jargon Hijack Your Message Every industry has jargon — commonly used words or expressions that are difficult for non-industry insiders to understand. Many times, we don’t even know we’re using it. If the word or phrase’s meaning is clear to me and my coworkers, everyone else should understand it, right? Wrong. By making […]
3 Types of Videos You Need to be Creating
3 Types of Videos You Need to be Creating Almost everyone is using video! Are you? What’s all the hype about? Modern video styles have evolved to serve a variety of organizational needs, both internal and external. With a little creativity, your organization can likely benefit from a few or even all the video styles […]
5 Reasons Community Engagement is Critical in Place Branding
5 Reasons Community Engagement is Critical in Place Branding Sometimes we hear comments like “we don’t have time to explain the process and get input” or “we don’t want to crowd source a logo.” I completely agree with that last statement by the way. But the importance of true community engagement cannot be ignored. Here […]
You’ve Got a Strategic Plan…Now What?
You’ve Got the Strategic Plan… Now What? Let’s say you’ve just completed an economic development strategic plan. You have great data outlining the challenges and opportunities facing the businesses and workforce within your community; you have a vision statement and goals generated with the help of community stakeholders you’d like to see accomplished in the […]
Agristo – U.S. Marketing and Event Planning
Agristo: From Belgium to the U.S. Their first U.S. based facility Agristo, an international potato producer from Belgium, placed a bullseye on Grand Forks, North Dakota as the location of their first U.S. based facility – proving to be one of the region’s most significant private investments in recent history. As a global leader in […]
You Belong In Burnsville
Burnsville You Belong Here AE2S Communications partnered with the City of Burnsville to build more than a brand. Through a robust discovery process engaging more than 1,400 stakeholders, we uncovered a unifying insight that became the foundation for a comprehensive brand platform and the central message: You Belong Here. That insight guided the development of […]