Author: AE2S Communications

Communications

You’ve Got the Strategic Plan… Now What?

Let’s say you’ve just completed an economic development strategic plan. You have great data outlining the challenges and opportunities facing the businesses and workforce within your community; you have a vision statement and goals generated with the help of community stakeholders you’d like to see accomplished in the next 3, 5, 10 or more years; and you’ve got a motivated group of stakeholders who helped you put your study together and are chomping at the bit to see progress. Now what? How do you take your strategic plan to action?

… You’ve Got the Strategic Plan… Now What?

Branding Communications

Top 3 (of many) Reasons to Brand a Community

First and foremost – when talking about a brand we’re not just talking about the logo.  A community brand is so much more! A brand represents and shapes your community. It’s the people, businesses, and experiences people have.

Often the hurdle to prove the worth of a brand is hard. Especially since branding is most often associated with corporate companies not public entities.  Below are a few (of many) reasons to help get the branding conversation started:

… Top 3 (of many) Reasons to Brand a Community