Building Brand. Transforming Place. Connecting Community.
STRENGTHENING AND SUPPORTING THE STRATEGIC PLAN
The City of Burnsville completed an Economic Development Strategic Plan in which they are looking to redevelop portions of the City and attract businesses and workforce. As support to this Strategic Plan, AE2S Communications worked with the City to create an authentic brand and developed an Integrated Marketing and Communications Plan that supports the goals in the Strategic Plan.
DATA DRIVES CREATIVITY
The project kicked-off with a discovery period, where we heard from over 1,400 people. From this data, our team could see that Burnsville residents and visitors strongly valued, their parks, the convenient location, diversity, affordability, and friendly and welcoming atmosphere. From there AE2S Communications developed the “You Belong Here” brand.
