Community Input Drives Future Development
Developing Engagement Activities to Gather Feedback
The City of Victoria embarked on plans to expand their current downtown into an adjacent City-owned parcel of land consisting of 13.5 acres. While development of this parcel, known as “Downtown West,” has been a priority since it was first acquired, the City prioritized strategy with an intentional focus on the needs, desires and vision of its growing community.
The City partnered with AE2S Communications to engage residents, businesses, and visitors. Audiences were asked to share their feedback on the expansion area and what type of development they would like to see happen. Our team coordinated several engagement activities, including a survey, focus groups, and in-person event engagement. Feedback from efforts is being used to make critical decisions that will shape the priorities and goals related to future Downtown West development.
Fishing for Ideas
AE2S Communications used a combination of connecting with people in small group settings, digital resources, and getting out to the people at local events, including a popular ice fishing celebration. The creative team at AE2S Communications drew audiences in with free speech walls and voting options that played on the topic of fishing including “Fishing for Ideas” and “Help us TACKLE the Downtown West Vision.”
Key Project Elements
- Survey Development & Analysis
- Focus Groups & Small‑Group Discussions
- Community‑Driven Downtown Development Insights
- Alignment of Multiple Stakeholder Groups
- Creative Public Engagement
- Digital Outreach & Engagement
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