Creative Public Health Campaigns
AE2S Communications has partnered with the two largest public health entities in North Dakota for a wide variety of creative campaigns. The team approached the campaigns with a suite of creative services including campaign theme development, logo design, video production, advertising placement, and focus group administration. Each campaign was strategically designed to engage target audiences through multiple platforms, ensuring maximum reach and impact for these important public health messages
Nicotine
The “Recipe for Addiction” campaign for Bismarck Burleigh Public Health took a cue from the popular OMG (orange, mango, guava) vape flavor. The campaign presented a fruity OMG smoothie made with the common vape ingredients nicotine, arsenic, lead, and acetone. The video, digital, and social media ads asked viewers if they wouldn’t drink it, why would they inhale it? The campaign received a Silver Addy award from the American Advertising Federation of North Dakota in 2021.
Fargo Cass Public Health’s “Spot the Signs” campaign helped young people spot the signs of nicotine addiction in themselves and their friends. The campaign also educated parents and teachers about the signs of nicotine use in teens.
Underage Drinking
We partnered with Bismarck Burleigh Public Health to launch the “Zero Proof” campaign targeting adults ages 21 to 55 who may be asked to provide alcohol to minors. The campaign encouraged parents to be a strong positive influence, shared facts about the effects of underage drinking, and included images of activities that can be enjoyed without alcohol.
Clinic Services
The Clinic at Fargo Cass Public Health needed some marketing assistance to let the community know they are “Here for Everybody.” Our team produced content and advertising to reach diverse audiences where they spend their time – from traditional digital and print platforms to TikTok, Snapchat, and Spotify. The “Here for Everybody” campaign was also utilized to promote the Clinic’s new telehealth services.
Key Project Elements
- Campaign Developments & Visual Identity
- Video & Animation Production
- Social Media & Digital Advertising
- Media Pitches
- Radio Interviews & Ads
- Outreach Collateral: Stickers, Quit Kits, Coffee Sleeves
- Survey and Analysis
- Graphic Design & Handouts
We’re here to support you.
When you need it.
We know you’re busy (and often with limited resources). We’re here to support you and your staff as you make a difference in your community.
Don’t you dare press the red button.
But seriously, do! We’re excited to partner with you!