Burnsville You Belong Here
AE2S Communications partnered with the City of Burnsville to build more than a brand. Through a robust discovery process engaging more than 1,400 stakeholders, we uncovered a unifying insight that became the foundation for a comprehensive brand platform and the central message: You Belong Here. That insight guided the development of an Integrated Marketing and Communications Plan designed to align city leadership, departments, and partners around clear priorities, audiences, and measurable outcomes.
Comprehensive Communications Effort
The brand was activated through strategic, multi-channel campaigns that blended bold creative with disciplined messaging. From workforce and business attraction to tourism and quality-of-life storytelling, each initiative reinforced a cohesive narrative. Tour De Flavor, an award-winning shop local campaign, showcased Burnsville’s diverse culinary scene and demonstrated how creative placemaking can directly support economic vitality.
Key Project Elements
- Integrated Marketing & Communications Plan
- Community Engagement
- Brand Strategy, Identity, and Rollout
- Media Relations & Strategic Messaging
- Tourism, Quality of Life & Shop Local Campaigns
- Workforce & Business Attraction Marketing
- Social Media Strategy & Digital Engagement
- Social Media Strategy & Digital Engagement
- Graphic Design and Animations
- Ghostwriting & Executive Speech Development
Burnsville gained a unified voice, a flexible brand platform, and a suite of creative tools that continue to strengthen community connection, support local business, and reinforce a simple but powerful truth: in Burnsville, you belong. AE2S continued to support staff through ongoing strategy, creative energy, and day-to-day partnership for a communications approach that felt connected, consistent, and authentic, strengthening community pride and giving Burnsville a voice that feels as welcoming and confident as the people who call it home.
We’re here to support you.
When you need it.
We know you’re busy (and often with limited resources). We’re here to support you and your staff as you make a difference in your community.
Don’t you dare press the red button.
But seriously, do! We’re excited to partner with you!