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Author: Zack Otteson

Zack's experience includes web and graphic design for external clients, as well as AE2S and its divisions. Specific projects have included advertising, graphic design, newsletters, direct mail campaigns, social media, and research.
Branding Design Identity Marketing Photography Visual Media

Why We’re Big Fans of Brand Standards

A lot of time and effort goes into crafting your brand, and the strategy behind choosing the perfect typeface, colors, and other design elements that communicate your brand’s identity is no small part. … Why We’re Big Fans of Brand Standards

Design

5 Tips to Avoid a Logo Catastrophe

Whether you’re a public entity, a private company, or a one-person specialty shop peddling handmade macaroni art out the back of your mother’s minivan, your brand is the very first thing consumers experience.   … 5 Tips to Avoid a Logo Catastrophe

Design

Anatomy of Font – The PG-13 Version

Crotch. Spur. Lobe. Bowl. Aside from tittle (also known as the dot above some lowercase letters), the anatomy of typography isn’t particularly sexy or memorable. … Anatomy of Font – The PG-13 Version

Design

Anatomy of Font – The PG-13 Version

Crotch. Spur. Lobe. Bowl. Aside from tittle (also known as the dot above some lowercase letters), the anatomy of typography isn’t particularly sexy or memorable. … Anatomy of Font – The PG-13 Version

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