Strategy

4 ideas communities can use to attract the next generation of workforce

The next generation of workforce do not approach jobs and careers in the same manner as the preceding generations, but that isn’t a bad thing. They are much more collaborative, look for challenges and want the opportunity to have an experience. The upper Midwest is ripe for this kind of […]

What crisis communicators can learn from emergency dispatchers

“911…What is your emergency?” The dispatcher calmly gathers information, encouraging the caller to use all their senses… seeing, hearing, feeling, smelling and avoiding assumptions. They need to quickly comprehend the situation but not react to the caller’s perceptions. The dispatcher (communicator) will try to get the caller to paint the […]